letsrocc exists because of the partnership between Chris Wheeler and Claudia Misselwitz.
Both founders operate as senior practitioners, not figureheads. Each carries direct responsibility for diagnosis, decision-making, and intervention.
The work reflects lived exposure to scale, failure modes, governance breakdown, and commercial consequence across multiple markets and operating environments.
There is no delegation to junior teams and no separation between strategy and execution. Clients engage directly with the people accountable for the work.
This structure is deliberate. Authority is only credible when it remains exposed.
Chris Wheeler
Chris Wheeler is a senior digital operator with three decades of exposure to growth, platform architecture, and performance under commercial pressure.
His experience spans early-stage ventures through to global organisations, including board-level responsibility and direct revenue accountability. He has built, scaled, and exited businesses without external capital and has led teams ranging from small specialist units to large cross-functional operations.
His work sits at the intersection of product, search, conversion, and commercial design. The emphasis is consistently on structural coherence rather than channel optimisation.
Chris operates with a bias toward consequence. Decisions are framed economically. Trade-offs are made explicit. Performance is evaluated against contribution, not activity.
Claudia Misselwitz
Claudia Misselwitz is an analytical digital strategist with deep experience in SEO, data integrity, and performance governance inside complex organisations.
Her background includes senior responsibility within regulated and high-scrutiny environments, where structural accuracy, compliance, and long-term resilience are non-negotiable. She brings a methodical, evidence-led approach to diagnosis and decision-making.
Claudia’s work focuses on system design, risk awareness, and the removal of structural fragility. She is particularly attuned to how incentives, data quality, and operational shortcuts compound over time.
Within letsrocc, she acts as a structural counterbalance, ensuring that speed never outpaces judgement and that intervention holds under scrutiny.
The partnership
letsrocc operates on shared accountability.
The partnership between Chris Wheeler and Claudia Misselwitz is not symbolic. Both founders remain directly involved in diagnosis, decision-making, and intervention. There is no handover point where responsibility dissipates.
Their complementary strengths are intentional. Commercial judgement and structural discipline are held in tension, not blended into compromise.
This partnership is the operating model. letsrocc exists because this balance exists.
The partnership operates fluently across German and English markets.