MARKETING COMMAND CENTRE
A Personal Story and Business Blueprint from me to you!
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I. Claudia, I've Been Holding Something Close
For weeks now, I’ve been thinking about the work we’ve done. The campaigns we’ve survived. The systems we’ve had to invent on the fly. The moments where everything was falling apart, and somehow, we made it work. Equally, what we talked about in Vienna. You said you were feeling bored/disinterested – I feel the same...
What if we didn’t just fix things as they broke? What if we built something that made them work from the start?
What if we didn’t just fix things as they broke? What if we built something that made them work from the start?
II. The Spark: A Story About Base44
In early July, I came across a small AI-native startup called Base44. No code. No engineering team. Just a few brilliant minds using AI tools to build a product that solved a real problem.
They scaled fast. They stayed lean. And they sold to Wix for €80M.
Six months. From idea to €80M exit.
That wasn’t luck. It was clarity. It was proof that the world has changed — and that the way we build products can change too.
They scaled fast. They stayed lean. And they sold to Wix for €80M.
Six months. From idea to €80M exit.
That wasn’t luck. It was clarity. It was proof that the world has changed — and that the way we build products can change too.
III. The Realisation
I looked at Base44 and thought:
We’ve lived through harder problems. We’ve held more complexity. We’ve seen the gaps in campaign planning, creative workflows, localisation, and governance.
Not a tool. Not a dashboard. A system.
A platform that brings structure, visibility, and calm to the chaos of campaign work.
We’ve lived through harder problems. We’ve held more complexity. We’ve seen the gaps in campaign planning, creative workflows, localisation, and governance.
Not a tool. Not a dashboard. A system.
A platform that brings structure, visibility, and calm to the chaos of campaign work.
IV. What I've Been Thinking
Since July, I’ve been mapping out what this could be.
A modular system that helps teams:
The idea is real. And the need is urgent.
A modular system that helps teams:
- Plan campaigns across markets.
- Assign roles and responsibilities.
- Localise content with AI.
- Track timelines and dependencies.
- Share assets and feedback.
- See what’s happening, where, and why.
The idea is real. And the need is urgent.
V. Why I'm Telling You This
Because I don’t want to build this alone.
You’ve spent years solving the hardest problems in digital. You’ve held teams together. You’ve made things work. You’ve seen the chaos — and you’ve brought clarity.
And while you’ve never launched a software product before, you’ve done something harder:
You’ve made broken systems function.
That’s what this is about — building the system we always wished existed.
You’ve spent years solving the hardest problems in digital. You’ve held teams together. You’ve made things work. You’ve seen the chaos — and you’ve brought clarity.
And while you’ve never launched a software product before, you’ve done something harder:
You’ve made broken systems function.
That’s what this is about — building the system we always wished existed.
VI. The Invitation
I want to build this with you.
Not as a side project. Not as a freelance gig. As co-founders.
We’d structure it cleanly through our GbR, protect the intellectual property, and build lean using AI tools and no-code platforms.
We’d start small. We’d test with real teams. We’d validate what works — and what doesn’t.
And if it works, we scale. We validate. We exit by selling the company, or even just the product.
Not as a side project. Not as a freelance gig. As co-founders.
We’d structure it cleanly through our GbR, protect the intellectual property, and build lean using AI tools and no-code platforms.
We’d start small. We’d test with real teams. We’d validate what works — and what doesn’t.
And if it works, we scale. We validate. We exit by selling the company, or even just the product.
VII. The Truth
This is the moment.
We’ve both earned the right to build something that lasts. Something that turns our experience into a product. Something that helps teams tell better stories, faster, and with less chaos.
You’re not joining a startup.
You’re co-creating a system that could change how campaigns are run.
This is the system we were always meant to build.
And it only works if you say yes.
We’ve both earned the right to build something that lasts. Something that turns our experience into a product. Something that helps teams tell better stories, faster, and with less chaos.
You’re not joining a startup.
You’re co-creating a system that could change how campaigns are run.
This is the system we were always meant to build.
And it only works if you say yes.
