Senior operators for complex commercial systems

Letsrocc exists for organisations where marketing performance carries real commercial consequence.

We work with leadership teams who are accountable for revenue, margin, and forecast confidence, and who recognise that performance problems rarely originate in channels. They emerge when structure, incentives, measurement, and decision rights fall out of alignment.

Our work focuses on identifying and correcting those structural failures before they compound into financial ones.

We do not operate as an agency. We do not sell execution volume. We intervene where systems fail under pressure.

What makes this different

Most external support adds activity. We remove distortion.

We work at the point where marketing, finance, leadership, and operations intersect. That means fewer initiatives, sharper decisions, and accountability that survives scrutiny.

Our role is not to defend performance narratives. It is to restore signal.

This typically involves:

Examining the marketing operating model rather than channel outputs.

Rebuilding demand systems for coherence rather than coverage.

Re-anchoring performance to contribution margin and economics.

Applying governance where automation and AI introduce risk faster than oversight.

This work is structural by design. It holds when conditions tighten.

Who we work with

We typically work with organisations that have:

Multiple markets, brands, or business units.

Significant acquisition spend and forecast exposure.

Internal complexity or political friction.

Leadership willing to confront structural reality.

This work requires access, authority, and honesty. Without those, it fails.

How the work is led

All engagements are led directly by the founders.

There is no delegation to junior teams. No hand-off between diagnosis and delivery. No insulation from consequences.

Structural work fails when responsibility is diluted. We designed this model to prevent that.

Founder signal

Letsrocc is led by two senior operators with decades of experience working inside complex commercial environments.

The work is informed by rebuilding marketing and growth systems across global organisations, regulated industries, and revenue-critical environments where failure was not theoretical.

That background matters. Structural decisions look different when you have lived with their consequences.This is not advisory commentary. It is applied judgement under pressure.

What we do not do

We do not provide:

Channel management or campaign execution.

Standalone CRO experiments.

Tool recommendations or platform reselling.

Reporting designed to reassure rather than inform.

If the goal is activity, there are better providers. If the goal is confidence under pressure, this is the right place to start.

Where to go next

If you want to understand how we think and work in detail:

If you want to understand the system-level work in more depth:

Marketing Operating Model Consultancy

Demand Systems

Performance and Conversion Architecture

AI and Automation Governance

Next step

If you are carrying revenue accountability and suspect the issue is structural rather than tactical, the first conversation is diagnostic.

No pitch. No proposal. No recycled frameworks.